The 15th China Digital Entertainment Expo & Conference (ChinaJoy) is to be kicked off from July 27 to 30, 2017 at the Shanghai New International Expo Center. This year’s ChinaJoy is just coincided with the celebration of its 15th anniversary.
By providing a more professional, international, authoritative and interactive communication platform for Chinese and overseas exhibiting enterprises, attending media, professional visitors and millions of players, it will show off the latest achievements of China’s pan-entertainment industry, showcase national outstanding brands, and enhance exchanges and cooperation between China and overseas countries.
To enable Chinese and foreign industry practitioners, game players, and media reporters to understand the event’s preparations, features and highlights in prime time, the Organizing Committee held a press conference for the 15th ChinaJoy in June 13, 2017 at Shanghai Pudong Kerry Hotel where relevant leaders from supporting governments and institutions, exhibitors’ representatives and leaders of the organizer -Howell International Trade Fair Ltd. jointly introduce new changes to and highlights of the fifteenth ChinaJoy.
The press conference was chaired by Mr. Lu Yiwei, Deputy Director of the Science & Technology Digital Publishing Office, Shanghai Municipal Press and Publication Bureau. In addition, Mr. Zhang Huaihai, Director of the Network Publishing and Supervision Division of the Digital Publishing Department at the State Administration of Press Publication, Radio, Film and Television; Mr. Ding Dong, Director of the Information Center at the General Administration of Sport of the People’s Republic of China; Mr. Peng Weiguo, Deputy Director of Shanghai Municipal Press and Publication Bureau; Ms. Huang Wei, Director of the Culture and Broadcasting Bureau, Shanghai Pudong New Area, and Mr. Han Zhihai, Secretary General of ChinaJoy Organizing Committee and General Manager of Howell International Trade Fair Ltd. were present to remark. At the press conference, Mr. Han Zhihai, Secretary General of ChinaJoy Organizing Committee, made a detailed introduction to the preparations and highlights of the 15th ChinaJoy. In addition, Mr. Yu Kun, Senior Deputy General Manager of Howell International Trade Fair Ltd., Mr. Li Junyi, Representative of ChinaJoy Exhibitors and Sales Director of Intel CCG China, Mr. Ren Li, partner of ChinaJoy e-Sports and Deputy General Manager of Shaoxing Gaiqi Sports Culture Development Co., Ltd, Mr. Song Yewei, CJTV partner and CEO of Jiqi Cultural Media Co., Ltd., and Mr. Jiang Hai, partner of China Live Streaming Award – The Red Eagle Awards and CEO of Hongyanquan (Beijing) Network Technology Co.,Ltd came to scene to make relevant introduction. Also invited to attend the press conference guests include Mr. Zhang Mingjun, Secretary of the Party Working Committee and Director of the Administrative Committee of the e-Game Town, Shangyu District, Shaoxing City, as well as other governmental and business representatives.
Mr. Zhang Huaihai, Director of the Network Publishing and Supervision Division of the Digital Publishing Department at the State Administration of Press Publication, Radio, Film and Television;
Mr. Ding Dong, Director of the Information Center at the General Administration of Sport of the People’s Republic of China
Mr. Peng Weiguo, Deputy Director of Shanghai Municipal Press and Publication Bureau;
Ms. Huang Wei, Director of the Culture and Broadcasting Bureau, Shanghai Pudong New Area;
Mr. Lu Yiwei, Deputy Director of the Science & Technology Digital Publishing Office, Shanghai Municipal Press and Publication Bureau
Mr. Han Zhihai, Secretary General of ChinaJoy Organizing Committee and General Manager of Howell International Trade Fair Ltd.
Mr. Han Zhihai, Secretary General of ChinaJoy Organizing Committee and General Manager of Howell International Trade Fair Ltd.
To introduce in detail the preparations and highlights of the fifteenth ChinaJoy show
Mr. Yu Kun, Senior Deputy General Manager of Howell International Trade Fair Ltd.
To introduce the preparations of ChinaJoy Live Music Carnival (ChinaJoy Live)
Mr. Li Junyi, Representative of ChinaJoy exhibitors
and Sales Director of Intel CCG China
To introduce Intel’s exhibition in the ChinaJoy2017
Mr. Ren Li, partner of ChinaJoy e-Sports and Deputy General Manager of Shaoxing Gaiqi Sports Culture Development Co., Ltd
To introduce the e-Sports preparation of ChinaJoy2017
Mr. Song Yewei, CJTV partner and CEO of Jiqi Cultural Media Co., Ltd.
To introduce CJTV preparations – the exclusive official website video column of ChinaJoy2017
Mr. Jiang Hai, partner of China Live Streaming Award – The Red Eagle Awards and CEO of Hongyanquan (Beijing) Network Technology Co., Ltd
To introduce the preparation of China Live Streaming Award – The Red Eagle Award
Focus on the pan-entertainment trend, to create a world-class pan-entertainment platform
2017ChinaJoy is committed to creating the world’s largest game-oriented pan-entertainment platform that covers hot areas of pan-entertainment (including animation, gaming, e-Sports, live streaming, Internet video and music, e-literature, and VR / AR, etc.).
The ChinaJoy will continue expanding in scale. The B2C + B2B exhibition has a total of 15 halls, with a total booth area of 170,000 square meters. Nearly thousands of enterprises from home and abroad will be on the show. Many of the world’s top 500 enterprises will come as exhibitors. This fully demonstrates ChinaJoy’s heavyweight status in exchange and cooperation between Chinese and foreign pan-entertainment industries. The B2C area covers 11 halls, with an increased exhibition area of 130,000 square meters that will bring in together a total of thousands of the world’s top game masterpieces. It is expected that nearly 300 pan-entertainment businesses from nearly 30 countries and regions will come as exhibitors, and more than 5,000 high-end PCs will be brought in to launch an unprecedented game-experiencing carnival. The B2B showcase covers 4halls, with an exhibition area of 40,000 square meters that will bring in together more than 600 Chinese and foreign exhibitors, and it is expected the amount of deals made on the site will exceed USD400 million. ChinaJoy as a platform with unique charm and unique features has become an annual weather-vane that focuses on pan-entertainment development. What’s more,it is worth mentioning that at this year’s ChinaJoy B2B exhibition, it will open up an free-pay area with hundreds of square meters designated to support promotion of small and microenterprises (enterprises of web games and client games). The purpose is to tap and support a number of small & micro game enterprises with potentials, to help them exchange with domestic and foreign enterprises, expand their visions, so to stimulate their vitality, and enhance competitiveness.
Currently, ChinaJoy has formed a pattern of “pan-entertainment” series that is centered on China Digital Entertainment Expo & Conference as the core, while includes concurrent events of pan-entertainment conferences such as Global Smart Entertainment Hardware Expo& Conference (eSmart), Comic & Animation World Amazing Expo (CAWAE), and a serials of other pan-entertainment conferences, covering multiple business formats of pan-entertainment such as PC online game, mobile games, console games, e-Sports, ACG entertainment, online film and music, and e-literature. The audience includes game players, hardware consumers, business people and game developers and other industry people, thus forming the world’s largest industry exchange and display platform that is with cross-border digital entertainment integration.
Focusing on pan-entertainment, a series of conferences will showcase new developments of the Chinese and foreign industries
As the most influential annual event in the global pan-entertainment field, ChinaJoy’s organizer Howell International Trade Fair Ltd. restructures conference layout this year by focusing on this year’s pan-entertainment hotspots and the latest trends. It will hold concurrently pan-entertainment conferences with a structure of “3 conferences + series of summits” that includes China Digital Entertainment Congress (CDEC) (China Live Streaming Entertainment Summit, World Mobile Game Conference, Global e-Sport Industry Summit), Global Smart Entertainment Hardware Conference, and China Game Developers Conference (CGDC), to comprehensively express the trends of the pan-entertainment industry and analyze the hotspots across the board of entire industrial eco-systems. The newly added China Live Streaming Entertainment Summit will demonstrate new developments of the pan-entertainment industry that progresses with healthy development of multi-fields.
As the weather-vane of China’s pan-entertainment industry, the annual ChinaJoy’s series conferences have been highly interested by the global industry for many years. The series of concurrent conferences of ChinaJoy2017 are continuously pushing innovations. It innovated the way of theming the conferences and sections, shifting from the way of traditional thematization, to the way that puts more focuses on hot topics, sections and fields of the industry, so to comprehensively analyze the pan-entertainment industry, the hotspots and trends.
Speeches by big names of Chinese and foreign enterprises represent global views and voices of and on the industry. The series of conferences of ChinaJoy2017 will invite around 200 most representative and appealing business leaders of pan-entertainment industry, home and abroad, to gather together to share their unique insights of the industrial development, business formats, products’ R&D, and hot spots, and to discuss and share new opportunities and challenges in the pan-entertainment industry. This is also an annual “Chinese and Foreign Business Leaders’ PARTY” of the global pan-entertainment industry that is with highest status.
The 2017 China Digital Entertainment Congress (CDEC), as the ChinaJoy’s top conference, this year will reveal future trends of integration-based development among pan-entertainment multi elements, and predict an upsurge of new consumption. This CDEC is upgraded again. It lengthens the duration from one day to two days, and by centering on pan-entertainment IP as the core issue, it is divided into the summit dialogue and industrial dialogue.
At the same time, in the ChinaJoy series of concurrent conferences, it adds the 2017 China Live Streaming Entertainment Summit, and the 2017 Global Smart Entertainment Hardware Conference, to discuss new hot spots and indicate the industry’s latest developments. In addition, at the Global Smart Entertainment Hardware Conference and China Live Streaming Entertainment Summit, it will invite representatives from leading cutting-edge tech companies such as Intel, NVIDIA, AMD and others to participate in and give speeches; at the same time, it adds the relevant awards ceremony (BlackGold Award, China Live Streaming Award – The Red Eagle Award), to form a new format of “meeting + award”. At the 2017 China Game Developers Conference (CGDC), an independent game experiencing area will be newly added, and the business functions of the conference will be further optimized.
Celebration and passionate carnival of Fifteen year anniversary, to share the new era of pan-entertainment
The year 2017 is just the 15 years anniversary of ChinaJoy. Centering on this major historical moment, ChinaJoy will continue espousing pan-entertainment development strategies of IP cross-border cooperation between enterprises, IP sharing between video and games, and sharing between animation and comics, and integrate it with more fashionable elements. Based on a number of grand activities launched previously, it will further enrich ChinaJoy’s pan-entertainment brand activities, online and offline, to show more brilliant contents for millions of fans.
As one of the official celebrations of the 15th anniversary, ChinaJoy Live Music Carnival (ChinaJoy Live) will be the first major music event ever held by ChinaJoy in evening. It will bring a fantastic ACG audio-visual gala for broad fans, to let the youth go crazy! The ChinaJoy Live innovatively introduced the mode of “Chinese and Foreign Combination and Group Duet”, dividing the two-day performance contents into two sections of “Chinoiserie Night” and “Ballad Night”, respectively, that will feature the artist teams coming from China and Japan. By taking game and anime as the theme, it will kick off a music carnival throughout day and night!
In addition, this expo has newly added the ChinaJoy e-Sports competition that is intended to promote standardized development of China’s e-Sports, to further support and encourage formal public fairs and public events. The tournament has commenced in May and June one after another in China’s many regional cities. In July 9-10, a semi-final is held in Shangyu City, Shaoxing. In July 27-30, the finals will be held at the ChinaJoy exhibition site.
At the same time, due to considering that some players cannot come to the scene due to the geographical reason and other factors, following the principle of “user first and interaction foremost”, ChinaJoy is creating an exclusive ChinaJoy2017 official video column on the official website – CJTV that will launch eight live channels for simultaneously broadcasting the competitions and art varieties. By turning it an on-scene event to an online event, it will precisely bring together users for interaction, interacting with the country’s millions of ChinaJoy fans! By then, CJTV will provide an online live that can be watched and enjoyed by those fans who cannot come to scene, and create an unparalleled live streaming “feast” for fans! It will last for five consecutive days, set up nearly 80 video cameras, and invite nearly 100 popular hosts, to present audience of a wonderful ChinaJoy2017 show in the form of comprehensive art varieties!
In recent years, live streaming has become a new important place for entertainment experiencing, and become an important part in the field of pan-entertainment. This year, ChinaJoy organizers has decided to set up a special award and ceremony for live streaming section, and just in such context, China Live Streaming Award – The Red Eagle Award has come into being. As an important part of the China Live Streaming Entertainment Summit, the first Red Eagle Award ceremony will invite more than 100 representatives of domestic and overseas live broadcasting companies, as well as forefront live broadcasters and online artist representatives. By focusing on the subjects of live platform, live content, broadcaster, and brokerage & training Institutions, it set a total of 11 awards in the 4 categories. The selection of winners for the awards is conducted from mid-June to mid-July, and online voting will be held in the exclusive eLive channel on ChinaJoy’s official website.
As one of the world’s top 500 companies, Intel is deeply involved in this year’s ChinaJoy show. And as ChinaJoy’s first ever exhibitor that opens an enterprise-themed exhibition hall, Intel will integrate domestic and foreign resources, and create an intelligent digital entertainment exhibition area for fans to experience high-techs. Its 12,000 square-meter “Intel Hall” will show hundreds of PCs with top-level configuration. Players will be able to experience in prime time the new Intel® Core™ i9 Extreme Edition processor that Intel launched in the 2017 Computex. In the “Intel Hall” it will also hold the 11th season IEM (Intel Extreme Masters), whereby 12 top teams coming from the world will fight for the honor as IEM global star teams. With the wonderful night party for the fans, Intel by using its enhanced reality AR technology will build a well-rounded ChinaJoy virtual Intel venue that will provide 360-degree real experience for millions of players. In the “Intel Hall” people can also experience products of Lenovo, Dell, HP, ASUS and other partners’ products.
Re-upgrading of the supporting & security measures, to promote healthy and safety entertainment
In order to hold a stable, smooth and safe ChinaJoy show, ChinaJoy Organizing Committee will adopt a series of new initiatives this year to further standardize the order of the site, strengthen the exhibition’s security work, and further enhance and improve site services, so to provide a more high-quality exhibition site for all exhibitors, industry practitioners, media reporter, and millions players to enjoy and experience.
To this end, ChinaJoy2017 will become the first domestic large-scale expo that hires a supervision company for supervision of all the booth construction safety; at the same time, the organizing committee will once again join the NSR to put strict requirements on ShowGirls’ dressing and other performers beside the booths. By strict review, it will severely punish those who violate, eliminate vulgar behavior, and ensure smooth progress of the show.
For games contents shown in the site of this exhibition, the Organizing Committee will work together with the GPC, and Shanghai Municipal Press and Publication Bureau, to conduct rigorous content review for all the works submitted by all exhibitors, to ensure the works exhibited be domestic and international high-quality game works that are in line with relevant state regulations, have the game copyright, while meeting the mainstream values.
The ChinaJoy2017 will bring a bright summer for the industry, and produce a grand joyful pan-entertainment carnival for global players and the audience! By then, the eyes of the world’s pan-entertainment industry will once again focus on the charming Shanghai, and enjoy the style and charm of ChinaJoy2017.
ChinaJoy Official Website: